Public Policies for the Fruit Growing in Argentina, 1930-1943

Abstract

The closing of international markets for Argentine agrarian production forced the Government to implement a series of alternative measures such as production and commerce public regulations, bilateral treaties and the rediscovery of possibilities of the domestic market for national products. Those political measures were supplemented by a variety of advertising campaigns aimed at identifying the consumption of domestic products with a new way of patriotism. This paper aims to make contributions to this matter, focusing in the ways in which both the national government –through its agriculture ministry– and the political and corporate leaderships in the province of Mendoza composed the image of Argentina as an important producer of grapes, oranges and apples, while at the same time they stimulated fruit as a new source of the country international commerce.