The Italian musical market in Argentina, 1895-1914

Abstract

The article aims to study a peculiar and heterogeneous market, that of opera singers, who circulated in the theaters of Argentina in the years from 1895 to 1914. The research hypothesis is that, in tune with the expansion and consolidation of other markets, in the musical business decisions; the complementation of the seasons between South America and Europe; acceleration in communications; advertising and marketing; and the professionalization of the tours, allowed the consolidation of an operatic consumer market. The work is divided into three parts: a first on the theatrical geography and the origin of the musicians; a second on the actors who contributed to shaping the formal and informal management structures. At the crossroads of both dimensions are the networks of relationships on which we will deepen into a third point.